Think Plus

Advertising Proposal

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φρέσκος καφές κοντά στο σταθμό Ηλιούπολης

Φρεσκοπαρασκευασμένος καφές
Διαφήμιση www.ilioupolicoffee.gr
Πάντα τέλεια παρασκευασμένος καφές. Ο τέλειος τρόπος να ξεκινήσετε την ημέρα σας.

Background

Advertising has been the backbone of success for Tower Shoes since it’s inception in 1980. With it’s famous basketball based ads in the 1990s winning them 3 golden lions. However, with Tower’s youth demographic spending more time online and watching less television, Tower has been looking for new ways to reach their target audience.

This proposal outlines the services ACME Marketing Inc. will provide to Tower Shoes to grow their advertising presence online through the placement of online advertising through the Google AdWords system.

This proposal will outline:

  • The objectives
  • How and what we will implement into your adword campaign
  • How we will monitor and report your campaign
  • Costs involved.

Our work will be presented to Tower Shoes in the form of a Qwilr Page setting out the proposal and our high-level plan on how best to proceed.

Objectives

The objective is to facilitate an AdWords campaign that is scalable and returns a positive ROI for Tower Shoes.

In order to achieve this objective we will:

  • Create an optimised list of keywords for you to target your advertising with
  • Create AdWords ads
  • Track and measure ads
  • Report on campaign progress
  • Optimise to improve.

Doing this will allow Tower’s smooth entry into the online advertising space and continue its success in advertising the Tower Shoes product.

Keyword research

After our audit, we will create a short list of relevant key words that will be further refined until we have keywords that provide the most value and are most relevant for Tower Shoes’ PPC ad campaign.

All our research will be done on the Google Keyword Planner.

The list of relevant keyword research will be formatted and saved in Google Sheets and will shared with you for your viewing and approval.

Ad copy creation

Based on your keywords and target demographic, we will create search-based advertising to be distributed across the Google network. All ads will be optimised by us to ensure maximum click-through rate and ROI.

Display ads will be outsourced to our video production partners for production and implemented by us over Google’s Display network

Before distribution, all advertising materials will be sent to Tower Shoes for approval.

Campaign set up and management

We will be setting up Tower Shoes’ campaign in the Google network through Google AdWords and Google DoubleClick. We will also synchronise all AdWords data through Google Analytics to ensure accuracy.

Our campaign management will ensure that our team are able to create actionable insights to further grow your AdWords campaign and business.

Quote

If you have any queries about this quote, please feel free to reach out any time 🙂

PRELIMINARY RESEARCH

Digital Audit

$1,000.00 per audit x 1

$1,000.00

Campaign set up and management

We will be setting up Tower Shoes’ campaign in the Google network through Google AdWords and Google DoubleClick. We will also synchronise all AdWords data through Google Analytics to ensure accuracy.

Our campaign management will ensure that our team are able to create actionable insights to further grow your AdWords campaign and business.

Be just a Google search away.

Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit your website or call your business.

Choose how you want to reach your customers.

With text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, you have plenty of ways to reach your target customer with AdWords.

BE SEEN ACROSS THE WEB

Search Ads

Your ad appears next to search results on Google. Talk about good timing.

Search Ads

Your ad appears next to search results on Google. Talk about good timing.

Search Ads

Your ad appears next to search results on Google. Talk about good timing.

Search Ads

Your ad appears next to search results on Google. Talk about good timing.

REACH WHO YOU WANT

Stay local or go global.

Reach out to potential customers within a few miles of your business, or broadcast your ads to entire regions or countries. With AdWords, it’s up to you.

Φρεσκοπαρασκευασμένος καφές
www.ilioupolicoffee.gr
Πάντα τέλεια παρασκευασμένος καφές.
Ο τέλειος τρόπος να ξεκινήσετε την ημέρα σας.

Φρεσκοπαρασκευασμένος καφές
www.ilioupolicoffee.gr
Πάντα τέλεια παρασκευασμένος καφές.
Ο τέλειος τρόπος να ξεκινήσετε την ημέρα σας.

Facebook adverts

Facebook adverts

Advertising on Facebook makes it easy to find the right people, capture their attention and get results.

Your people are here

Serve your advert up to 1.7 billion people with Facebook

More than 1.7 billion people use Facebook every month.

Facebook and Instagram are within the top mobile apps used

1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram.

Serve your advert up to 500 million people with Instagram

500 million Instagrammers use the app each month.

ΠΕΡΙΓΡΑΦΗ Search* Search, Display & YouTube* Facebook* SEO & MARKETING*
ΣΧΕΔΙΑΣΜΟΣ & ΑΝΑΠΤΥΞΗ (Setup Cost)
Καμπάνιες Google AdWords & Facebook
Δεν περιλαμβάνει: Δαπάνη δημιουργικών
Περιλαμβάνει: AdTexts
€500 €400 €500
ΑΡΘΡΟΓΡΑΦΙΑ (ΠΡΟΑΙΡΕΤΙΚΑ) €20 / Τεμ. – 600 λέξεις
€50 / Τεμ. – 2.500 λέξεις
EMAIL LEAD GENERATION (ΠΡΟΑΙΡΕΤΙΚΑ) €200 / Campaign
ΣΧΕΔΙΑΣΜΟΣ BANNER – BRANDING (ΠΡΟΑΙΡΕΤΙΚΑ) €400 / Τεμ. σε 12 διαστάσεις €400 / Τεμ. σε 8 variations  
ΔΙΑΧΕΙΡΙΣΗ – OPTIMIZATION
Καμπάνιες Google AdWords & Facebook
Δεν Περιλαμβάνει: Budget στην Google & Facebook
Περιλαμβάνει: Dedicated Account Manager, Account Review & Goal Setting, Keyword Research, Account Structure/Restructure, Campaign & Ad Group Creation, Text Ad Creation & Optimization, Advanced Bid Management, Dynamic Key Phrase Insertion, Geo Targeting, Conversion Tracking, Multi-Platform Advertising, Detailed Performance Reporting (weekly, bi-weekly or monthly) & Landing Page Optimization Recommendations, Audiences & Remarketing lists
Monthly Google Spent Based**:
0 – €5.000 @15%
€5.000 – €15.000 @10%
€15.000 – up @ upon request
(min. €300/month)
Monthly Facebook Spent Based:
0 – €5.000 @10%
€5.000 – €15.000 @10%
€15.000 – up @ upon request
(min. €300/month)